January 23, 2012
Apart from their gorgeous curvaceous form, there's another reason why men buckle at the knees at the sexy sights of Beyonce, Jennifer Lopez and Kylie Minogue.
It has to do with how their rear wiggles as they walk.
Yes, true story.
Research conducted at the University of Bretagne-Sud in France showed that women at the peak of their fertility cycles walk more slowly and seductively than those who are not.
This subconscious 'shimmy' that occurs at the time when a woman is most likely to fall pregnant made her appear more attractive to the opposite sex.
Professor Nicolas Gueguen, who led the study, confirmed his results with a saliva sample of female participants to test for the presence of a hormone that appears at the most fertile time of the month. He then compared the hormone test with the ratings of the judging panel.
The 'wiggle test' involved 103 business and social science students from the university who were told by the professor that he was conducting an experiment to test their word choices.
Each woman was individually asked to sit in a room and wait. After a short time, an attractive man entered and sat with them. The man was asked to smile at them and engage them in friendly conversation. The man then accompanied the women down a corridor to the laboratory, where they were told the study would take place. But without their knowledge, the man deliberately walked behind to film them (lucky guy). Once they reached the room, the women's saliva was tested.
The results showed women at the peak of their fertility cycles were rated an average of 2.96 on the scale for sexiness, compared with 2.31 for those at the least fertile point.
The most fertile women also took about three seconds longer on average to complete the same short walk. Proferssor Gueguen and his researchers concluded: 'We found that women near ovulation spent more time walking down a long hallway and their gaits were perceived to be sexier by males.'
'Such results confirm that subtle behavioural cues are influenced by menstrual cycle.'
However, this is not the first time Prof Gueguen has studied the fine female form.
In a previous experiment, he observed female behaviour while they were seated in university cafeterias, bars or nightclubs. The women used 'subtle nonverbal behaviours such as nodding, leaning forward, self-touching, hair-flipping and hair-tossing in courtship and flirting relationships', it says.
Another study at speed-dating events found women who mimicked the behaviour of the men they were talking to were deemed more attractive than the other participants. And another found a woman with slightly enlarged pupils were considered more feminine.
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